An old balding man running for leadership of a First World country would normally have no chance,
unless he is running against a black guy. Another whose ideas require a certain amount of common sense, and which would be drastically different from what is currently espoused has no shot.
Normally you have to look at politics, the media, and anything that requires popularity this way: if I were an idiot, who would I like? To a certain extent Barack Obama and his election-machine both used and circumvented this principle, but it still remains.
You would like good-looking people
Barack Obama was both younger and in better shape than John McCain, and he did not possess an air of grayness and decrepitude. For the simple-minded good looks are a sign of inner superiority, it means you are confident and probably smart. The truth is almost always the opposite, but nobody cares. Fortunately for Mr Obama, he is only good-looking compared to John McCain. Scarlett Johansson is thought be intelligent and charming even if she is bland and ordinary in interviews.
You like people who are like you
The people you who remind you of yourself will make good leaders even if your crowning achievement is to have been employee of the month at Burger King and that was only because you got shot in a hold-up. Barack Obama circumvented this by convincing everybody that only the smart would vote for him, and since most morons consider themselves smart, they had no choice. Again, this is not to say that all people who voted for Obama were morons, but many had to be, since you can’t get a landslide without them.
You would like funny people
For some reason Americans expect their politicians to be funny and likable. Hollywood has people mixed up re: the importance of having a sense of humor. Anyway, while John McCain is a little bit better in the comic-timing department but Obama was taken more seriously, and as a result everything he said that was not in a serious vein came across as being more funny than it really was.
On a slightly different note, Mike Huckabee is funny, to a large extent because of his strabismus. People with wandering eyes are often hilarious.

